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  • Cori Thackery

Sneaky Business: A Marketing Guide to Competitor Creepin’



What do the CIA and Marketing Agencies have in common? 🕵🏼 They excel in digging up intel, but only one gets to call it ‘market research!’ But honestly, when it comes to competitor analysis, being nosy is a skill and borderline stalking is just part of the job description. In this digital gladiator arena, knowing your opponents is not just good sense – it's survival.


Let's cut to the chase: you're not the only shark in the ocean. Competitor analysis is about knowing when to bite and when to swim away. It's the difference between being a market leader and that other company no one remembers. Blindly mimicking your competitors is about as effective as a screen door on a submarine. The goal isn't to parrot what they’re doing but to take things to the next level and utilize what makes you unique.


There’s no need for spy gadgets to get ahead. SEO and social media will give you the insight to start. Here’s what to watch like a hawk:


🔎Social Media: The Public Diary Your competitors’ social media is a treasure trove of information if you can read between the lines. What are they boasting about? What are they conveniently not mentioning? Are they trying to overcompensate for something? What new and exciting things are they hyping up in the industry? It's like reading someone's diary, but legally.


🔎Websites: The Holy Grail of Intel A competitor's website can tell you everything from their latest offers to how desperately they want to rank on Google. It's a digital footprint that's worth its weight in gold. Analyze their SEO elements- meta tags, keywords, and content optimization- to understand their search engine rankings and visibility. Look for call-to-action items and how they’re encouraging their audience to take action.


🔎Pricing: More Than Just Numbers Understanding their pricing isn't just about numbers; it's about psychology. It's the difference between "premium" and "We just slapped a high price tag to look cool." What value are they bringing to their clients to justify the cost? Or they might have taken the opposite approach- “We’re for EVERYONE!” and it’s just a cash grab. Remember, not all money (or clients) are good money!




🔎Reviews: Word on The Street Scratch beyond the surface, and you'll find the juicy stuff. What are their customers really saying? What skeletons are in their closet? It's the gossip column of competitor analysis. Here’s where you’ll uncover the areas where they’re dropping the ball and reveal potentially underserved markets.




Once you’ve got all the facts and numbers together, it’s time to piece it all together and find the vulnerable spots! Focus on how you can stand out in the best ways and promote yourself to become a marketing mastermind.


Competitor analysis isn't a one-and-done deal; it's a perpetual game of cat and mouse. Stay sharp, stay savvy, and for goodness' sake, stay out of trouble. Go forth, use your newfound powers wisely, and maybe – just maybe – you'll come out on top.

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