Michael Brooks
During his media leadership career, he advanced from intern to Vice President and Market Manager, led teams through major industry changes and helped grow a market operation from under $1 million to more than $10 million in annual revenue. He later joined a SaaS commerce startup and generated $78 million in personal sales volume in 2.5 years.
Through XCS Pros, Michael works with media companies and founder-led businesses that need greater revenue clarity, stronger sales performance and experienced leadership during important periods of growth or change.
Principal, Growth & Revenue Advisor
Michael Brooks has spent his career helping organizations grow by bringing people, strategy and accountability together.
Recruited and trained hundreds of sales professionals across multiple markets, building highperforming teams that achieved leading market share and consistently outperformed competitors.
Leadership
Joined a SaaS commerce startup and generated $78 million in personal sales volume in 2.5 years while helping the platform grow from approximately $500 million to $1.2 billion in GMV.
Sales
Held full P&L and fiduciary responsibility, reporting to the CEO, corporate ownership and privateequity stakeholders.
Ownership
Led media sales organizations responsible for more than $200 million in cumulative revenue while personally generating approximately $20 million in media sales.
Revenue
Developed pricing, sales training, compensation and performance systems implemented across multiple markets.
Systems
Helped grow a media-market operation from under $1 million to more than $10 million in annual revenue.